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IMC, The Next Generation: Five Steps for Delivering Value and Measuring Returns Using Marketing Communication (MARKETING/SALES/ADV & PROMO) IMC, The Next Generation: Five Steps for Delivering Value and Measuring Returns Using Marketing Communication (MARKETING/SALES/ADV & PROMO) by Don E. Schultz,Heidi Schultz

IMC, The Next Generation: Five Steps for Delivering Value and Measuring Returns Using Marketing Communication (MARKETING/SALES/ADV & PROMO)

by Don E. Schultz,Heidi Schultz


ISBN 13: 9780071416627

Format: Illustrated (320 pages)
Publisher: McGraw Hill
Published: 01 Nov 2003

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Understanding China's Digital Generation: A marketer's guide to understanding young Chinese consumers Understanding China's Digital Generation: A marketer's guide to understanding young Chinese consumers by Martin P Block Ph D,Don E Schultz Ph D,Heidi Schultz

Understanding China's Digital Generation: A marketer's guide to understanding young Chinese consumers

by Martin P Block Ph D,Don E Schultz Ph D,Heidi Schultz


ISBN 13: 9780984875610

Format: Paperback (324 pages)
Publisher: Prosper Business Development Corporation
Published: 25 Jan 2013

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